Revamping Market Research for a UK Building Materials Manufacturer

THE CLIENT

A prominent UK Building Materials manufacturer specializing in window glass for residential and commercial buildings.

THE CHALLENGE

Our Enterprise Health Check assessment revealed inadequate market research across product development operations, stemming from a lack of customer understanding, ignoring market trends, and inadequate competitive analysis.

ASSESSMENT

Lead Measures

Number of Customer Interviews Conducted: Only 10 interviews in the last quarter.
Time Spent on Customer Research: A mere 20 hours over six months.
Hours Spent on Market Research: Just 30 hours in the last year.
Number of Competitor Products Analyzed: Only 5 out of 20 key competitors.

Lag Measures

Customer Satisfaction Scores: Dropped to 70% from 90%.
Number of Product Returns or Complaints: Increased by 15%.
Number of Missed Market Opportunities: 10 significant opportunities missed.
Product Differentiation Index: Declined by 20%.
Market Share: Reduced by 5% in the last fiscal year.

SOLUTIONS

Enhance Customer Understanding

Conduct regular customer interviews and surveys.
Analyze customer feedback and preferences.
Implement customer-centric product development.

Embrace Market Trends

Regularly review and analyze market reports.
Identify and act on emerging market trends.
Align product development with market demands.

Enhanced Equipment Calibration

Establish a stringent calibration schedule.
Train operators on calibration procedures.
Launch preventive maintenance initiatives.

RESULTS

Improved Maintenance Schedule Adherence: By 40%, enhancing equipment uptime to 90%.
Increased Preventive Maintenance: By 50%, reducing breakdowns and increasing equipment performance by 20%.
Enhanced Operator Training: 100% of operators trained, improving quality control pass rate to 95%.
Upgraded Equipment: 100% of outdated equipment replaced, reducing product return rate to 3%.
Improved Calibration Adherence: By 30%, leading to a 10% increase in overall equipment performance.

CONCLUSION

This case study illustrates the transformative power of targeted interventions in manufacturing equipment maintenance. By meticulously addressing the specific challenges faced by the industrial-grade beverage dispenser equipment manufacturer, the company was able to significantly enhance its quality control system. The experience highlights the critical role of a thorough assessment, data-driven insights, and bespoke strategies in achieving operational excellence, leading to tangible improvements in equipment performance, quality control, and customer satisfaction.

Note: The above values are estimated variables and are subject to change depending on the scope, volume, complexity, and unique circumstances of each client.